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<![CDATA[Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands ]]>
<![CDATA[Yulia Nur Hasanah]]>;
<![CDATA[Fauzan Aziz]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.007
<![CDATA[Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously. ]]>
<![CDATA[Effectiveness of Village Fund in Encouraging Development and Reducing Poverty and Unemployment in Rural Area of Lampung Province ]]>
<![CDATA[Irdham Riyanda]]>;
<![CDATA[Elfindri Elfindri]]>;
<![CDATA[Hefrizal Handra]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.004
<![CDATA[Objective: The objective of this research is to find out the existence of village funds which are crucial to the financial resources of villages to develop their own regions. However, the existence and the amount of village funds which are distributed is not always in line to achieve the certain level of village development, reduce poverty and unemployment. Village Development is the 3rd Nawacita of the government, as well as a commitment of the government to recognize the existence of indigenous peoples.Methodology: The methodology used in this study is paired sample t-test and independent sample t-test by comparing the period before and after the distribution of village funds, for the condition in Lampung Province.Finding: The results of this study concluded that the existence of village funds, generally, has an effect to encourage village development. Even though in some areas this effect has not yet been shown.Conclusion: Further results also conclude that the existence of village funds has no effect on reducing poverty and unemployment of rural people. It is expected for the future to allocate and spend the village fund on activities which may directly reduce poverty and employment. ]]>
<![CDATA[The Use of E-Money During the Covid-19 Pandemic: Attitudes and Interests of Balinese People ]]>
<![CDATA[Ida Ayu Nyoman Yuliastuti]]>;
<![CDATA[Putu Kepramareni]]>;
<![CDATA[Desak Ayu Sriary Bhegawati]]>;
<![CDATA[Ni Luh Gede Putu Purnawati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.009
<![CDATA[Objectives: The objective of this research is to review and analyze the impact of perceived ease of use, perceived usefulness, and perceived risk on attitude toward using and intention to use e-money during the Covid-19 pandemic.Methodology: The example utilized upwards of 115 respondents with an accidental sampling method and the data were processed and analyzed using SEM-PLS.Finding: The outcomes showed that intentions to use e-money were influenced by perceived ease of use, perceived usefulness, and attitude toward using, while perceived risk didn't influence attitude toward using and intention to use e-money.Conclusion: The use of e-money has increased because e-money can provide more convenience and benefits in reducing the risk of spreading covid-19. The utilization of e-money additionally turns out to be more compelling when there is social removal so that dangers, for example, network interruption and security presently don't influence the utilization of e-money. ]]>
<![CDATA[The Impact of E-CRM and Customer Experience on E-Commerce Consumer Loyalty Through Satisfaction in Indonesia ]]>
<![CDATA[Nurjannah Nurjannah]]>;
<![CDATA[Erwina Erwina]]>;
<![CDATA[Jafar Basalamah]]>;
<![CDATA[Muh. Haerdiansyah Syahnur]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.005
<![CDATA[Objectives: The objective of this research is to examine how the relationship between E-CRM and customer experience affects customer loyalty through customer satisfaction. Internet use grows year after year, especially in Indonesia. New terms emerge to describe the increase in internet use or utilization in our daily lives, such as IoT (internet of things), AI (artificial intelligence), startups, and Big Data, among others. As a result of technological advancements, most notably the use of the internet, the industrial world is also advancing at a fast pace.Methodology: The online questionnaire was randomly distributed to people who had used e-commerce at least once during the pandemic (march 2020 - now). The sample consisted of 85 people who were selected by purposive sampling technique and analyzed using the PLS 3 SEM application.Finding: Customer experience did not affect customer satisfaction, and also customer experience did not affect customer loyalty through customer satisfaction. Meanwhile, customer satisfaction assisted effect E-CRM on customer loyalty. Customer satisfaction affects customer loyalty.Conclusion: The study's findings should assist in the advancement of science, particularly in the fields of digital marketing and consumer behaviour. It is also expected to provide feedback to e-commerce industry participants in order to assist them in improving their customer experience in order to maintain customer satisfaction and consumer loyalty. ]]>
<![CDATA[Decision of Queuing Models and Layout Design at a Gas Station ]]>
<![CDATA[Ika Nurul Qamari]]>;
<![CDATA[Salma Ayudhona Trizula]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.0010
<![CDATA[Objectives: This study aims to analyze the accuracy of the queuing models and the application of layout design at the gas station in Ngasinan Wonosobo, Indonesia. Fuel service providers are encouraged to optimize service space as the number of motorized vehicle customers grows. The focus of attention in gas station management is not only on the queuing model, but also on the layout design that is acceptable and adequate for customers, particularly motorcycle riders who use Pertalite. This study will look at how to simulate a realistic gas station queue and provide a user-friendly layout design for anyone interested in gas stations.Methodology: The object of this study was a motorcyclist who was doing Pertalite refueling. The types of data used are quantitative and qualitative data, so this study is classified as mixed methods. Purposive sampling was utilized as the sampling method in this study, which is a non-probability sampling strategy. The analytical method used is descriptive analysis and analysis of the Multi-channel-Single phase (M/M/S) queuing model.Finding: The findings of this study indicate that long queues can interfere with the activities of other facility users for other customers at the gas station. This study identifies the need for a neat layout design for motorcycle queues by utilizing the service-scape gas station.Conclusion: Although the queue system performs well in the afternoon, the results of the queuing analysis show that the total length of vehicles in the system does not exceed the length of the line, ensuring that the queue does not obstruct other vehicle paths. Recommendations and study findings are explored as a queuing model and layout design in the future.]]>
<![CDATA[The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model ]]>
<![CDATA[Alvin Achmad]]>;
<![CDATA[Antonius Indra Saputra]]>;
<![CDATA[Aulia Fadhil Ardiansyah]]>;
<![CDATA[Evelyn Hendriana]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.001
<![CDATA[Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines the advertising value model and interactivity component to understand the effectiveness of social media ads.Methodology: Questionnaires were distributed to followers of sneaker brands’ Instagram official account in Greater Jakarta who had bought the sneakers. There were 314 responses analyzed by PLS-SEM to answer the research questions.Finding: The results showed that customer engagement was influenced by credibility, entertainment, and interactivity of the advertisement, which eventually led to purchase intention. Furthermore, entertainment and interactivity advertising values had a direct influence on purchase intention.Conclusion: Brands should create entertaining and interactive ads to trigger engagement with their followers and stimulate their desire to purchase the products. Practical insights are provided based on these research findings.]]>
<![CDATA[The Effect of Family Support, Leader Support, and Work-Life Balance on Teacher Performance in Pringsewu Regency ]]>
<![CDATA[Debby Anggriansyah]]>;
<![CDATA[Ika Nurul Qamari]]>;
<![CDATA[Nuryakin Nuryakin]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.006
<![CDATA[Objectives: The purpose of this study was to determine the effect of family support, leader support, and work-life balance on teacher performance.Methodology: The sampling technique used is non-probability sampling and uses a purposive sampling technique. This study used a sample of 150 teachers in Sukoharjo District, Pringsewu Regency, Lampung. The analysis of this research used SEM with AMOS 24.0 software.Finding: The results showed that family support has a significant effect on teacher performance. Family support has a significant effect on the work-life balance of teachers. Leader support has a significant effect on the work life balance of teachers. Leader support has a significant effect on teacher performance. Work life balance has no significant effect on teacher performance.Conclusion: The conclusion of this study is that family support and leader support have a significant effect on teacher performance, family support and leader support have a significant effect on work-life balance, and work-life balance has no significant effect on teacher performance. In the process of achieving a balance between the "work" and "non-work" domains, various conflicts and problems will arise that must be faced by individuals with families. The application of work-life balance in each employee cannot improve the employee's performance in the organization. Employees who can balance their work with their lives may not necessarily improve the employee's performance.]]>
<![CDATA[Implication of Digital Economy and Financial Technology Towards Performance of Financial Services Sector in Indonesia ]]>
<![CDATA[Kusuma Ratnawati]]>;
<![CDATA[Christin Susilowati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.011
<![CDATA[Objectives: This study aims to understand the relationship between financial technology, digital economy, and performance of the financial services sector; as well as to find out the role of digital economy as a mediator in the relationship between financial technology and performance of the financial services sector.Methodology: This study uses a quantitative explanatory approach. The population of this study is financial services sector companies in Indonesia, which is determined using purposive sampling as a method of sampling design. The data used in this study is a secondary data with the research period from 2015-2019 and a total number of 50 data. The data analysis used in this study is path analysis.Finding: The mediating role of the digital economy that influences the relationship between financial technology and the performance of the financial services sector. The influence of financial technology in driving the growth of the digital economy creates a momentum for economic growth and development.Conclusion: The results explained that financial technology and the digital economy has a significant influence on performance of the financial services sector.]]>
<![CDATA[Creating Student Loyalty Through the Value of Context-Based Customer Education ]]>
<![CDATA[Muji Gunarto]]>;
<![CDATA[Purwanto Purwanto]]>;
<![CDATA[Dita Amanah]]>;
<![CDATA[Dedy Ansari Harahap]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.002
<![CDATA[Objective: The objective of this research is to find out how the Covid-19 pandemic forces the learning process at all levels of education including higher education to be carried out online, where face-to-face meetings are not allowed. How the influence of relational contact and physical context on context-based customer education and on the value of student experience and student loyalty in private universities is the aim of this study.Methodology: The survey was conducted in three major cities in Indonesia, namely Palembang, Bandung, and Surabaya with a total sample of 280 students. Characteristics of respondents based on age, gender, and semester of the three samples of cities are relatively homogeneous. Data analysis was carried out using a structural equation model (SEM) approach with the help of LISREL software.Finding: The results showed that the relational context had a positive and significant effect on context-based customer education, but the physical context had no effect. Context-based customer education has a positive effect on the value of student experience and student loyalty.Conclusion: Even though learning is done through online, students hope that there will be a strong interaction between lecturers and students, so that in lectures, at least it is carried out using blended learning. Strong interaction between students and lecturers is a context-based customer (student) education that can improve the student experience and have an impact on student loyalty to their alma mater.]]>
<![CDATA[Purchase Behavior of Millennial Female Generation (Gen-Z) on Halal Cosmetic Products in Semarang ]]>
<![CDATA[Arif Afendi]]>;
<![CDATA[Farida Indriani]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.012
<![CDATA[Objectives: The objective of this research is to analyze the impact of religious beliefs on attitude toward halal awareness and purchasing decisions behavior of halal cosmetic products. This was a quantitative study utilizing multiple linear regression. Methodology: The data for this study was obtained from primary interviews with 160 respondents in Semarang who use halal cosmetic products. The sampling technique was random sampling. Data is processed using SEM-PLS programs. Finding: The research shows a positive and significant effect of religious belief on attitude toward halal awareness. Religious belief has a positive and significant effect on purchasing decision behavior, and attitude toward halal awareness has a positive and significant effect on purchasing decision behavior. Religious belief has a positive and significant effect on purchasing decisions mediated by attitude toward halal awareness. Conclusion: The conclusion of this study shows that the level of a customer's religious beliefs will improve purchasing decision behavior. Furthermore, the higher the level of halal awareness a customer has, the more purchasing decision behavior will increase.]]>
